Amigos For Kids®, Inc.

Co-Founder’s Message

Dear Amigos –

Amigos For Kids was created in 1991 by a small group of committed child advocates with a simple purpose: to raise awareness of child abuse prevention and assist children and families in need. Today, 25 years later, I am humbled that the organization is respected as one of the leading non-profits born and bred in South Florida.

Our group responds — each and every day — to the diverse needs of abused children and underprivileged families through multiple programs, including our abuse prevention message, There’s NO Excuse For Child Abuse!®.

Our work continues to be recognized regionally and nationally. Most recently, Amigos For Kids was honored by The Children’s Trust, one of our primary funders, as its Program of the Year. 

We could not have made it this far without the tireless work of so many, especially our Board, staff, and volunteers, as well as the generosity of our loyal corporate partners, and the commitment of each of our supporters and funders. We thank you all.

If you would like to become an Amigo by donating your time or treasure, please call 305-279-1155.

On behalf of the children and families we are privileged to serve, thank you for supporting the important mission of Amigos For Kids.

Jorge A. Plasencia
Co-Founder & Chairman Emeritus



President & CEO’s Corner

Throughout our lives, if we’re incredibly fortunate, we recognize a role and mission from which we cannot turn away.

A passion that drives us to ensure our purpose will be fulfilled. I’m humbled and privileged to work every day towards helping make the lives of children brighter and safer.

Thanks to the work and effort of so many, the foundation was solidly laid, allowing the growth and new accomplishments of the recent past.

Among recent achievements:

  • The Children’s Trust Program of the Year 2015 – Amigos Strengthens Families & Communities Program is one of the recipients of this honor.

  • Amigos Strengthens Families & Communities Program funded by the Children’s Trust introduced the national best practice, Nurturing Parents curriculum, reaching hundreds of children and parents. Its message: positive parenting, child wellness, abuse prevention empathy and the tools for parents to build children’s self esteem and enhance family communication.

  • Amigos – José Martí After School Program started with 60 children on 2004 and for the 2015-2016 school year, we have over 100 enrolled.

  • Amigos Blue Ribbon efforts and its There’s No Excuse For Child Abuse!® campaign reaches more than 2,500 elementary school children and distributes over 300,000 abuse prevention brochures annually.

  • Cafecito Entre Padres, with the participation of volunteer parents, is an advocacy component of the Amigos’ mission that was introduced in 2014.

  • Amigos Back To School Drive reached more than 1,200 children in August 2015.

  • As always, our traditional Amigos Holiday Toy Drive, reaching thousands of children every year, each one of them getting their specific wishes fulfilled.

We all have a role in the safety and well-being of children, and it’s up to each one of us to make that commitment. How can we do this? From volunteers to donors – each hour, each donation can and does make a difference.

We’re counting on each of you reading this to help us continue spreading the message of abuse prevention to educate parents, children and the community and, ultimately, to help end the tragic and painful cycle of abuse. Silence is a form of consent. Let’s raise our voices and never be silenced in support of our most precious resource – children.

Rosa Maria Plasencia
President & CEO

Our Story

The Amigos Story.

In 1991, a few friends who had been volunteering with several child welfare organizations, including the Children’s Home Society (CHS), were asked by CHS to form an auxiliary volunteer group. The mission of this auxiliary would be create awareness and obtain support from the burgeoning Hispanic community in South Florida. The auxiliary was named “Amigos of Children’s Home Society.”

A year later, due to the growing needs of disadvantaged children in the region, the group branched off and formed a new, independent, 501(C)3, Amigos Together For Kids, yet remained a committed supporter of CHS. Amigos was founded to respond to the diverse needs of South Florida’s abused, neglected and less-fortunate children and their families, through education, abuse prevention and community involvement.

In 2008, Amigos became an affiliate of the National Council of La Raza (NCLR), the largest Hispanic civil rights and advocacy organization in the United States. Today, Amigos For Kids has evolved into a mainstream nonprofit and its child abuse prevention message now reaches communities across the country – no matter their ethnicity or native language.

Our Mission

To prevent child abuse and neglect by valuing children, strengthening families and educating communities.

Why does Amigos For Kids exist? Sadly, because children across the country continue to be victims of child abuse. National statistics indicate that abuse and/or neglect is the second leading cause of death among children and of those victims 85 % are under the age of four.

Our Partners

Together For Kids.

amigos_partner_bacardisponsorimageThe City of Miamiamigos_partner_childrentrustEl DoradoDivision of Student ServicesMiami Dade County Public SchoolsMiami Parks and Recreationfl_department-children-familiesafk_partner_nbc6republicapartners-for-promiseafk_sponsor_univision

Our Corporate Amigos

Corporations making a difference.

Academicaafk_corp-partner_bhsafk_corp-partner_biafk_corp-partner_comcastFord Motor Company Fundamg_corporate_gtamg-sponsor-nordstromamg_corporate_royalamg_corporate_upsafk_corp-partner_walmartamg-sponsor-voya

Organizational Policies

Donor Privacy Policy

Amigos for Kids values and respects its donors’ right to privacy. It affirms that its fund-raising practices protect against unauthorized use of its contributor lists, and permits no general telephone solicitation of the public.

Amigos for Kids utilizes donors’ personal information such as names, mailing addresses, phone numbers and email addresses only for purposes of donor acknowledgement and/or when an individual voluntarily provides this information and opts to join our mailing list. Amigos for Kids does not trade, share or sell any of donors’ personal or contact information with any third party organizations for any purpose, whether the donor is an online donor or an offline donor.

Any visitors to the Amigos for Kids Web site remains anonymous, including donors. Amigos for Kids does not require visitors to register or provide personal information such as names, mailing addresses, phone numbers and email addresses to view the site. There are instances when site visitors are asked for additional information in order to provide requested services. For example, information will be requested when making an online donation to Amigos for Kids so that the gift may be properly processed and receipted. At such point, Amigos for Kids’ online donors may also choose that their personal information, as referenced above, remain anonymous. Additionally, all credit card transactions are conducted over a secure server.

Amigos’ privacy policy also applies to offline donors. As mentioned above, Amigos for Kids does not trade, share or sell any of donors’ personal or contact information with any third party organizations for any purpose. Additionally, donors may choose to keep their offline donations anonymous, in which case, their names, mailing addresses, phone numbers and email addresses will not be collected.

Amigos for Kids welcomes comments and questions about this policy. We are committed to protecting your personal information, and will make every reasonable effort to keep that information secure.

Rev. 09JUN2015

Please email: [email protected]

Our Board

Executive Board

Board Chair

Nicole Valls
Vice President
Valls Group
[email protected]

Co-Founder/Chairman Emeritus

Jorge A. Plasencia
Chairman & CEO
[email protected]

Vice Chair

Maggie Fresen-Zulueta
Vice President
Academica Corporation
[email protected]


Nilda R. Pedrosa
Deputy Chief of Staff
Florida Attorney GeneralTreasurer

Immediate Past Chair

Pedro A. Capo
Chief Operating Officer
El Dorado Furniture
[email protected]


Alex Sueiro, CPA
Perez-Abreu, Aguerrebere, Sueiro
[email protected]

Legal Counsel

Eddie Diaz, Esq.
Holland & Knight

President & CEO

Rosa Maria Plasencia
[email protected]



Board Members

Andres Asion
Founder & Broker
Miami Real Estate Group
[email protected] 

Lissette M. Calderón
Chief Executive Officer
Kinetik Industrial Group
[email protected]

Ingrid Hoffmann
TV Celebrity Chef
[email protected]

Yosbel A. Ibarra
Greenberg Traurig, P.A.
[email protected]

Miguel Larrea
Senior Account Executive
Clear Channel Outdoor
[email protected]

Carlos Leyva
Vice President
Royal Caribbean
[email protected]

Michael A. Márquez
Managing Director Bessemer Trust
[email protected] 

Gustavo J. Membiela
Hunton & Williams LLP
[email protected]

Marcel Monnar, Ed.S.
One on One Learning
[email protected]

Victoria T. San Pedro, Esq.
Rumberger, Kirk & Caldwell P.A.
[email protected]

Pamela Silva Conde
Univision TV

Jose Triana
Major Accounts Manager
[email protected]

Honorary Board Members

Adrienne Arsht
Honorary Board Member
Chairman Emeritus
TotalBank Board of Directors
[email protected]

Roxana Fernandez
Honorary Board Member
Imagen The Marketing Agency
[email protected]

Jackie Nespral
Honorary Board Member
[email protected]